Analysis of Salt in India

Prospectus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT601-1 Course : Integrated Marketing Communication L: 3 Hrs. , T : 1 Hr. , Per Week Total Credits: 7 Objectives: The goal of this course is to furnish the understudies with ability about Marketing Communication, Integration ideas, Media arranging and purchasing ideas. Learning this course would prepare the understudies in working there profession in publicizing and media arranging. Unit I: Introduction to Marketing Communication Concept; Functional territories of Marketing Communications; How does showcasing correspondence work.Concept of brand-client contact focuses. Unit II: Concept of Integrated Marketing Communication arranging process-recognizing objective crowd, investigating SWOT, deciding showcasing correspondence destinations, creating methodologies and strategies, setting the spending plan and assessing adequacy. Idea of inner showcasing. Unit III: Creative Concept and Messa ges; the message methodology brief, the innovative procedure, Unit IV: Message Execution; Message narrating, tone and style, duplicate composition, message consistency, the consistency triangle. Unit V :Media arranging, media grouping, media qualities and shortcomings, Audience the board and estimation, out of home media, item position. Unit VI: Media focusing on, media profiles, CDI-BDI Determination, figuring reach and recurrence, GRP and TRP idea and estimation, IMC media blend, computing media cost, media planning. Course book: 1. Standards of Advertising and IMC: Duncan, Tom. †McGraw Hill. Reference Books: 1. Incorporated Marketing Communications: Pickton, D. furthermore, Broderick, A. †Prentice Hall. 2. Utilizing publicizing and advancement to manufacture brands: Blyth, J. â€Pearson 3. Promoting the board by Jethwaney: Pub by Oxford. . Building the Indian Brand: Kapoor, MacMillan Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Co urse Code : MBT601-2 Course : Brand Management L:3 Hrs. , T:1 Hrs. , P:0 Hrs. , Per week Total Credits : 7 Objectives: The goal of this course is to show understudies the expansive subject of brand value and brand the board. Learning this course would assist them with understanding the key issues in arranging and assessing brand procedures. The course covers hypotheses, models and different apparatuses which are utilized to settle on better marking choices. Unit I:Brands and Brand Management: What is a Brand? For what reason do Brands Make a difference? Would anything be able to be marked? What are the most grounded Brands? Marking difficulties and openings, Brand value idea, Strategic Brand Management Process The Customer Based Brand value: Brand Knowledge; Building a Strong Brand, Brand-Building Implications. Unit II: Brand Positioning: Identifying and Establishing Brand Positioning, Positioning Guidelines, Defining and Establishing Brand Values, Internal Branding. Picking Brand E lements to Build Brand Equity: Criteria for Choosing the Brand Elements, Options and Tactics for Brand Elements.Unit III: Designing Marketing Programs to Build Brand Equity: New Perspective on Marketing, Product Strategy, Pricing Strategy, Channel Strategy. Utilizing Secondary Brand Knowledge to Build Brand Equity: Conceptualizing the Leveraging Process, Company, Country of Origin and other Geographic Areas, Channels of Distribution, Co-marking, Licensing, Celebrity support, Sporting, Cultural, or Others Events, Third Party Sources. Unit IV: Developing a Brand Equity Measurement and Management System: The Brand Value Chain, Designing Brand Tracking Studies, Establishing a Brand Equity Management System.Measuring Sources of Brand Equity: Qualitative Research Techniques, Quantitative Research Techniques; Measuring Outcomes of Brands Equity: Capturing Market Performance, Comparative Methods, Holistic Methods. Unit V: Designing and Implementing Branding Strategies: The Brand-Product Mat rix, Brand Hierarchy, Designing a Branding Strategy. Presenting and Naming New Products and Brand Extensions: New Products and Brand Extensions, Advantages of Extensions, Disadvantages of Brand Extensions, Understanding How Consumers Evaluate Brand Extensions, Evaluating Brand Extension Opportunities.Unit VI: Managing Brands after some time: Reinforcing Brands, Revitalizing Brands, Adjustments to the Brand Portfolio. Overseeing Brands over Geographic Boundaries and Market Segments: Rationale for Going International, Advantages of Global Marketing Programs, Disadvantages of Global Marketing Programs, Standardization versus Customization, Global Brand Strategy, Building Global Customer †Based Brand Equity Text Book: 1. Key Brand Management: Building, Measuring, and Managing Brand Equity, Kevin L. Keller, Pearson Education.Reference Books: 1. Brand Positioning: Strategies for upper hand: Sengupta, Tata McGraw-Hill. 2. Vital Brand Management by Richard Elliot:â Larry Percy, Oxfor d University Press, India. 3. Overseeing Brand Equity by Aaker D: Free Press. 4. The New Strategic Brand Management: Jean-Noel Kapferer, Kogan Page. Prospectus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT601-3Course : Retail Management L: 3 Hrs. , T : 1 Hr. , Per WeekTotal Credits: 7 Objectives:The subject is intended to comprehend the Retailing of Products and Services, the job of Retail in Economy and the different issues identified with Retail like Infrastructure, Merchandising, Store Operations, and so on. Unit I: Introduction: Retail in India, Size of Retail in India, Key Sectors, FDI in Retail, Challenges to Retail Development, Evaluation of Retail designs, Theories of Retail Development, Concept of Life Cycle in Retail, Business Models in Retail, Services Retail, India Specific Retail Models, Concept of Internationalization, Determining Market Entry, Retail in Asia.Unit II: Strategy and Planning: The requirement for Studying purc haser conduct, Factors affecting the retail customer, Customer Decision Making process, statistical surveying, Retail Strategy, Concept of Business Model, Growth Strategy, Retail Value Chain, Ethics in Retailing, Types of Retail Locations, Stepin in picking area, Methods of assessing exchange zone, Retail Franchising, Types of diversifying, Advantages 7 Disadvantages of Franchising, Franchising in India, Legal Issues. Unit III:Merchandise Management: Factors influencing Buying choices, The merchandiser’s job and obligation, Buyer job and duty, Function of purchasing for various sorts of associations, Buying for a solitary/free store, Concept of way of life marketing, Implications of Merchandise arranging, Process of Merchandise arranging, Technology apparatuses for stock arranging, Methods of Procurement, Sourcing, Age of Global Sourcing, Retailing estimating and assessing Merchandise performance.Unit IV: Managing Retail: Private Labels, Need and Evolution of Private Labels, Process of Creation, Category Management, Reasons for Emergence of Category Management, Components of Category Management, Category Management Business Process, Drawbacks of Category Management, Store Operations and Profitability, Key parts in Retail Operations, Retail Economics, The 5Ss of Retail Operations.Unit V: Creating and Sustaining Value: Store Design and Visual Merchandising, Concept and Principles of Store Design, Elements of Store Design, Visual Merchandising, Servicing the Retail Customer Measuring holes in administration Gathering Customer Information and Enhancing Loyalty CRM, Personal Selling, Retail Selling process. Unit VI:Marketing and Technology: Retail promoting and Branding, Retail Marketing Mix, The STP approach, Retail Image, Retail Communication Mix, Concept of Branding, Retail Management Information Systems, Unique Needs of Technology in Retail, Need for Product ID, Importance of IT in retailing, Factors influencing utilization of innovation, Applications of Technology, Internet Retailing, Supply Chain Management, Concept, Need and Evolution, SCM Framework, Integration of SC, Innovations in Supply Chain, Collaborative Planning Forecasting and Replenishment (CPFR).Text Book: 1. Retail Management, third Edition: Swapna Pradhan, McGraw Hills Publications, Reference Books: 1. Overseeing Retailing: Sinha Uniyal, Oxford Publications 2. Retail Management: A Global Perspective, †Singh, Dr. Harjit, S. Chand Publications Syllabus of Second Year (Semester III/IV), MBA (Master of Business Administration) Course Code : MBT601-4Course : Sales and Distribution Management L: 3 Hrs. , T : 1 Hr. , Per WeekTotal Credits: 7 Objectives:The goal of the course is to acclimate the understudy with the business tasks and deals the board capacities and dispersion the executives. Try is to give both hypothetical information sources and utilizations of down to earth perspectives. Unit I: Introduction to deals the board, building selling abilities and selling methodologies, understanding the business procedure. Unit II: Purpose, Setting up a business association, Basic sorts of deals association. Overseeing deals an area, Managing deals amount Unit III:Recruiting and choosing deals staff, deciding the sort of sales reps, deciding size of the business power; Training sales reps: Developing and leading deals preparing programs, Defining preparing destinations, choosing preparing content, choosing preparing technique. Unit III: Designing and administrating remuneration plans, Types of pay plans and prerequisites of a decent pay plan; Motivating salesmen: Meaning, Need satisfaction and inspiration, Interdependence and inspiration, Motivation and authority. Unit IV:Supervising and assessing sales reps Setting measures of execution, Quantitative and subjective execution models, Controlling sales reps through oversight. Unit V: Introduction to channel the executives. Conveyance channel procedures. Planning Customer Oriented Marketing Channels. Unit VI: Managing Channel part conduct: Channel connections, control, situating and struggle. Overseeing